Many of us have heard the common phrase: “Your website is your 24/7 salesperson.”
Well, there’s good reason for it—it’s because it’s true. Good, bad or just plain mediocre, your website is your digital storefront that customers and prospects depend on when researching your brand online. And if you’re doing it right, your website can be the best and most accessible sales tool you can provide these visitors.
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Article Source: https://www.growthdrivendesign.com/blog/9-website-copywriting-best-practices-for-beginners