Copywriting works by converting expensive website traffic from Facebook and Google. It's relied on by lawyers, accountants, GPs, surgeons, dentists, builders, tradies, real estate agents, marketers, financial planners, training providers, home care specialists, wedding planners, photographers, mortgage brokers, farmers, bookkeepers, consultants of every kind, and...
What is a digital copywriter?
The digital copywriter has a number of responsibilities. These include:
Liaising with clients: from start to finish the digital copywriter will be touching base with the client on a regular basis, by phone, email or face-to-face.
What does a digital copywriter do?
Most companies today have websites. A big part of a digital copywriter’s role is to write compelling and persuasive copy that promotes the company’s products and/or services. This would include, but would not be limited to, the copy for the home page and about us pages of their website.
The Role of Copywriters in Your Digital Marketing Strategy
Copywriters Understand the Importance Copy Plays in Your Overall Brand Strategy
As mentioned, copy plays a huge role in establishing your overall brand. Trained copywriters are absolute masters when it comes to leveraging words to build your brand strategy. From style and tone of voice, to understanding the nuanced differences necessary to write effective copy across different marketing channels, Copywriters can ensure that all your writing is optimized to enhance your overall brand.